If you believe Pinterest is just another social media platform for women to find new recipes and share inspirational quotes then you have a lot of catching up to do. Pinterest launched in 2010 and is one of the fastest growing social media platforms, averaging 70 million users. Why is this important for businesses? Out of the 70 million users, 70% of online consumers who visit pinterest use it for inspiration on what to purchase. At this point you should be asking yourself “should my business be using Pinterest in our social media marketing?”
If you are thinking about jumping on the bandwagon, but not sure how to get your business page going, then you should consider these simple tips. The following are the four C’s to keep in mind that will make your Pinterest PINtastic!
1. Creativity
This social media platform is all about visuals! If you want users to like or pin your content then it is important to be creative. Does your business have original and visually appealing content that it can promote? If you are nodding your head, then that is perfect place to start. If you want your business to get found on Pinterest, make sure to come up with creative boards that include keywords.
2. Consistency
One of the mistakes that new pinners tend to make is to pin several items all at once. The key to an effective marketing strategy is to pin frequently, spaced out throughout the day and week. (Hint: Best times to post on Pinterest is 2:00 – 4:00PM & 8:00-1:00AM). Does your business have the resources to maintain your Pinterest and be consistent?
3. Contest
Not sure how to get users to follow you and engage? Having a contest is the perfect way to promote your business and have some fun. Social media is all about FUN. Check out this article on 8 Real-Life examples of engaging Pinterest contests.
4. Curation
Why are brands curating content? Curation is when an individual collects pieces of content and shares it with audiences who have the same interest. Pinterest is the perfect tool for small businesses to curate articles, videos, infographics and pictures to help them become a knowledgeable resource on a particular topic. Remember you want to re-pin content that relates to your business.
Signing up for a Pinterest business page is the first step, the next is following Admix Social and checking out some of our boards. If you are having trouble understanding Pinterest or not sure how to tie it in with your social media marketing then you should consider hiring a social media agency. AdMix Social understands Pinterest and can help set-up and manage your Pinterest account. Contact us today for more information.
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