Content Marketing

Content Marketing and Content Development Services

What is Content Marketing?what-is-content-marketing

Content marketing includes sharing useful blogs, videos, infographics, guides and more – any type of content that will help your target audience become more educated.

Why is Content Marketing so Important?

Gone are the days when launching a website was enough. Today consumers are utilizing the internet to educate themselves. They’re using search, social networks and more prior to making a purchase decision. Delivering relevant and useful content on a consistent basis offers significant benefits.

Content Marketing Benefits Include:

  • Increased visibility for your brand
  • Increased customer loyalty
  • Lead generation – more money!
  • Search Engine Optimization for your website
  • Open line of communication between your current and prospective customers

Content Marketing programs

Our content marketing services often include these pieces:

Existing Content and Website or Blog Audit
Determine which assets you already have – you probably have more than you think. If you don’t already have a blog, we’ll give you the guidance you need to get one established.

Content Marketing Strategy
We set your goals, priorities and create a plan to go to market with.

Content Development
We develop ideas for content (editorial calendars), then write it, design it, optimize it for search engines, and either provide you with it or upload and schedule the content for you.

Content Distribution
Time to share! We use social media, email, online advertising and more to get your content distributed to the right audience.