Search Engine Marketing and Online Advertising


Search Engine Marketing (SEM)

Search Engine Marketing is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include search engine optimization (SEO) and pay-per-click (PPC) advertising.

Search Engine Optimization is the process of improving the volume or quality of traffic to a website from search engines via ”natural” or “organic” search results.

Pay-Per-Click (PPC) is paid online advertising that advertisers pay only when someone clicks on their ads.

With search engines continually changing their algorithms, it’s important to monitor and continually optimize your website content and Pay-Per-Click advertising campaigns.

All PPC Search Engine Marketing Services Include:

  • Competition analysis
  • Keyword research and strategy
  • Engaging ad copy
  • Campaign optimization
  • Local search
  • Tracking of keywords to determine effectiveness
  • Ongoing consulting time
  • Reporting and analysis

Online Advertising – Planning, Buying and Management

AdMix Social offers an Online Media Planning and Buying service for all aspects of online media, including:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Mobile marketing
  • Display
  • Retargeting

The online Media Planning and Buying Service can be part of a larger, full-scale Internet marketing campaign that may include search marketing, social media and mobile marketing or can be executed as an individual online display advertising campaign.

AdMix Social offers consulting services and management of all aspects of Search Engine Marketing and Online Advertising.