Are you considering using Instagram to boost your social media marketing strategy?
Instagram has grown increasingly popular and many brands are using this mobile app to connect and engage with new consumers. If you are considering creating a brand profile on Instagram, here are a few things you should know:
Visual Marketing
Consumers LOVE photos! Not just any photos, but fun, original and creative photos. Visual marketing is the number one factor in having a great social media marketing plan. Did you know that photos drive more engagement than any other kind of post? This is one of the reasons that Instagram is thriving with their 90 million users.
What kind of photos should your brand be sharing? Here are some ideas:
- A good combination of fun images mixed with business images
- Current customers
- Inspirational photos
Videos
Now that Instagram has added video, Vine has a serious competitor. Use this 15 second video to promote a new product, capture an event, feature a guest speaker or host an interview. The possibilities are endless. MTV who has 2.0M users does a great job of including videos in their social media marketing strategy. Also you can now embed these videos into your blogs and website.
Contests
Contests are popular on Instagram and easy to do. Use trendy hashtags to get new customers to engage and follow your business. Be creative and show your brands personality. This is a great way to feature the winners, share some promo codes, and grab your follower’s attention so they keep coming back for more.
Posting Plan
Is my target audience on Instagram? What time of the day should I post? How frequently should I be posting? What should I be posting?
If you are asking yourself these questions and have no clue where to start, Admix Social is here to help your business develop a successful social media marketing strategy. Contact us today and we can help you get your Instagram profile up and running.
Looking for inspiration? Check out some of the big companies below who have jumped on the Instagram bandwagon!
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