Digital Marketing and The Social Experience:

Hands-On Workshop(s) for Entrepreneurs and Small Business Owners

Facilitators: Kristi Robertson and Laura Jablonski

AdMix Social

June 7 & 14, 2011

Phoenix, AZ

These days, it seems a business can’t get by without an online presence, whether on a social media platform or some other digital exposure. For any business owner or entrepreneur, executing digital marketing without proper training can be both stressful and time-consuming. You want to hire a professional agency, but just don’t have the budget. What if there was a way to use the expertise of a digital agency…without the expense? The good news is you can, by attending this two-part workshop series conducted by digital marketing professionals.

By attending this two-part workshop, you can take advantage of AdMix Social agency talent without the expense. You’ll leave educated, knowledgeable and with critical tips and tricks to market your business across the Web. During this two-part workshop, you will learn:

  • How to quickly and efficiently strategize and execute digital media marketing techniques
  • How to apply your current business knowledge to online media tactics
  • How to creatively and effectively craft your online messages
  • How to find and connect with prospective customers on the Web

Part One: Online Marketing Strategy Workshop

Date: June 7, 2011

Time: 6 p.m. – 9 p.m. Registration is at 5:30 p.m.

Pre-work: Prior to the workshop, participants will receive a form to complete about their business. Please bring this workshop to class on June 7.

Through this workshop, you will learn how to conduct research on your target market, identify the best strategies and tactics to reach your market, communicate effectively with key prospects and strengthen relationships with existing customers.

Post-Workshop Benefits: You’ll leave the workshop with a fine-tuned online marketing strategy and a plan to effectively engage customers with your business.

Part 2: Social Media Marketing Workshop

Date: June 14, 2011

Time: 6 p.m. – 9 p.m. Registration is at 5:30 p.m.

Prerequisite: Participants must have attended Part 1 of this workshop series, or have their own marketing strategy to participate in Part 2.

Now well-versed in marketing strategy (from Part 1 of this workshop series), what’s next on the path to digital greatness? Execution.

In Part 2 of this workshop series, participants will learn to master popular social media platforms, starting with Facebook. You will learn how to find current and potential customers on Facebook and connect with quality “likers”. You’ll also learn how to build a Facebook page that encourages consumer participation and conversation, plus other Facebook fun facts and updates that will help you use all its available features.

Our Facebook lesson is just the beginning. We’ll also show you how to incorporate Twitter and LinkedIn into your online marketing strategy. You’ll learn how to find key influencers, groups, contacts, customers and prospects on both platforms. You’ll also learn about page management tools, linking to your other social networks, blogging and more!

Post-Workshop Benefits: You’ll leave this workshop with the knowledge of an effective social media presence and be ready to take the social media world by storm.

Workshop Instructors

Kristi Robertson and Laura Jablonski are the owners of Phoenix-based AdMix Social, an agency specialized in digital marketing excellence. Together, they bring over 30 years of marketing and digital experience that consistently achieves business goals for companies of all sizes. Kristi and Laura’s talents mix with their deep passion to consistently produce creative and innovative digital marketing solutions that earn results. Every day, their professional mission is to grow their customer’s bottom line.

*Space is limited to 30 participants in each class.

*Cost is $197 per class or $295 for both.

Classes will be held at Training to You Facility, in Phoenix with plenty of parking.

2200 N. Central Ave.
(Thomas & Central)
Phoenix, AZ 85004

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