Are you including visual content in your online marketing strategy?
Creating a successful, engaging online marketing strategy is the cornerstore to successful social media marketing. Integrating images and appealing visual content is increasing in importance. Visual content has a powerful effect in the world of social media making it important for your brand to produce eye catching content and share it across your social networks. According to Social Media Examiner, “People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.”
What kind of visuals should my business be creating? What kind of messages do we want to send to our targeted audience?
The following ideas can help you create visual content messages for use on your blog, Facebook, Twitter, Pinterest, Instagram, etc.
Educate
Be the expert in your field, inform your fans and followers of important information that they may not be aware of. Show your expertise and gain credibility with your audience. Create guides, infographics, checklists, any type of visual that will help your target audience become more educated.
Entertain
Social media marketing is fun and entertaining. Be funny, be original, and be unique. Let your personality shine through. Have some fun! Memes are always a great way to get started.
Invite
Have a big event coming up? Invite your followers to attend. Show sneak peeks of the event, post pictures during and after the event and show everyone what a great time it was.
Celebrate
Create visual content that celebrates birthdays, anniversaries, team members, awards, holidays, etc.
Inspire
Inspire your followers and include a call to action. Quotes are a great way to get started and are motivating.
Preview
Get your audience excited with a preview of what is to come; events, new products, etc.
Remind
Use visually appealing content to remind people of key dates. Throw back Thursday is a great way to highlight past achievements, or remind people about big moments.
Share
It’s important that you convey personality. Share personal moments, behind the scenes, team outings. Create visual content to remind people that your business is human and has a personality.
Monetize
Create appealing visuals to sell products, promote special deals, show new inventory, profile sponsors, and promote special giveaways.
Thank your fans
Where would your business be without your fans? Create a fun image that thanks them for reading your blog, liking your page, checking in, and writing reviews.
Creating visual content to incorporate into your online marketing strategy can be easy and fun. For more information on building a successful online marketing strategy that includes content marketing and visual content contact AdMix Social
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